10. Feb, 2018

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“Facebook is essentially running a payola scam where you have to pay them if you want your own fans to see your content. If you run a large publishing company and you make a big piece of content that you feel proud of, you put it up on Facebook. From there, their algorithm takes over, with no transparency. So, not only is the website not getting ad revenue they used to get, they have to pay Facebook to push it out to their own subscribers. So, Facebook gets the ad revenue from the eyeballs on the thing they are seeing, and they get revenue from the publisher. It’s like if The New York Times had their own subscriber base, but you had to pay the paperboy for every article you wanted to see.”

Last month, in its second round of layoffs in as many years, comedy hub Funny or Die reportedly eliminated its entire editorial team following a trend of comedy websites scaling back, shutting down, or restructuring their business model…
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